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Business Glossary
Acceleration A contract clause that requires payment of the
full amount of the debt owed if a payment is missed or another
triggering event (such as bankruptcy of the debtor) occurs. This
type of clause often appears in promissory notes or loan agreements.
Acceleration Clause A loan
contract clause stating that if you are in default, your creditor
can demand payment of the entire balance of your loan at once,
before its scheduled maturity.
Accessory Goods
Products
required by commercial operations to conduct business, such as:
office copiers, automobile wheel balancers, auxiliary power supplies
and air compressors.
Accounting The recording,
classifying, summarizing, and interpreting of events of a financial
character. These events can include income, expenses, and cash flow.
Accounting Period A
regular period of time, such as a quarter or year, for which a
financial statement is produced.
Accounts Payable Trade
accounts of businesses representing amounts owed for goods or
services received. Accounts
Receivable Trade accounts of
businesses representing amounts due for goods sold or services
rendered. monies due your enterprise as the result of day-to-day
operations. Accrual-Basis
Accounting An accounting
system in which income is recorded when it is earned rather than
when it is paid, and expenses are recorded when an obligation is
established rather than when the money is paid.
Addendum An attachment or
exhibit to a written document, such as a contract.
Adjustment Period The
length of time between interest rate changes on an ARM.
Adjustable Rate Mortgage (ARM)
A contractual loan may have provision for adjustable rates. In
the case of a home mortgage loan, the interest rate changes over
time with movements in an index.
Affiliate Programs The
participation style between a merchant and their product re-sellers
called Affiliate Program. Affiliate program is also known as
referral program, associate program, or bounty program.
Affirmative Action
Measures taken to correct the effects of past discrimination in
hiring and promotion.
Agent A person granted the authority to act on behalf of
another person or entity, known as the "principal." The actions and
decisions of the agent can be binding on the principal.
Age Discrimination in Employment Act (ADEA) A federal law
that prohibits employers from discriminating against individuals age
40 or more. This law generally applies to companies with 20 or more
employees. AHFC Loan
A loan purchased by the Alaska Housing Finance Corporation from any
mortgage lending institution qualified to make such loans.
Alternative Dispute Resolution (ADR) An approach to conflict
resolution designed to avoid court proceedings. ADR traditionally
encompasses two main forms: arbitration and mediation.
Americans with Disabilities Act (ADA) A federal law that
prohibits discrimination against those with physical or mental
disabilities in employment, public services and public places, such
as restaurants, hotels and shops. The ADA requires companies with 15
or more employees to make reasonable accommodations to enable
qualified disabled employees to perform their job.
Amortization Paying off debt
in regular installments over a period of time, or deducting certain
capitalized expenditures over a specified period of time.
Annual Percentage Rate (APR) Cost of credit expressed as a
yearly rate . Appraisal
A report made by a qualified person giving an opinion or estimate of
value. Appreciation
The increase in the value of an asset.
Arbitration A form of alternative dispute resolution in which
a neutral third party (an arbitrator) considers the competing
parties´ arguments and evidence and renders a decision or award.
Arbitration can be binding or non-binding.
Asset Anything that an individual or an entity owns that has
value. Cash, equipment and stocks are all considered assets.
Assign To give or sell a right or an interest. The person who
receives the right or interest is the "assignee" and the person
making the transfer is the "assignor."
Assumption of Mortgage A buyer’s agreement to assume the
liability under an existing note that is secured by a mortgage or
deed of trust. Ordinarily, assumptions require a lender’s written
consent and the original buyer may not be released from the
liability. At-Will
Employment The policy allowing employers or employees to end
an employment relationship at any time for any reason - or for no
reason at all. In some states, the law may place practical limits on
this policy. Audit A
review or examination of an individual's or organization's records
to determine legal compliance or proper record keeping.
Award A decision rendered by a court or arbitrator that one
party in a dispute is owed money and that the other party or parties
are liable. TOP
Backup A copy of a file or application that is kept separate
from the original as a precaution against data loss in the event the
original is lost or destroyed.
Balance Sheet A financial statement that includes a company's
assets and liabilities. A company's net worth is equal to its assets
minus its liabilities.
Balloon Payment A lump-sum principal payment due during the
term of or at the end of a loan. It is substantially larger
than the other payments.
Bankruptcy A condition in which a business cannot meet its
debt obligations and petitions a federal district court for either
reorganization of its debts (Chapter 11) or liquidation of its
assets (Chapter 7). In the action the property of a debtor is taken
over by a receiver or trustee in bankruptcy for the benefit of the
creditors. The action may be voluntary or involuntary.
Banner Ad A common form of online advertising, banner ads
come in a variety of sizes and typically appear on a Web page as a
box or rectangle containing text, images, animation or other
effects. Users who click on a banner typically follow a hyperlink to
the advertiser's Web site.
Barriers to Entry Conditions that create difficulty for
competitors to enter the market. For example, copyrights,
trademarks, patents, dedicated distribution channels and high
initial investment requirements.
Barter Trade in which merchandise is exchanged directly for
other merchandise without the use of money. Barter is an important
means of trade with countries using currency that is not readily
convertible. Beta
Software A test version of software issued prior to a final
commercial release. Bill
of Lading Receipt given by a carrier to the shipper of goods.
Boilerplate Standardized "fine-print" language in a contract
or other agreement detailing terms and conditions.
Bonds Securities issued by the U.S. government, corporations,
federal agencies, or state or local municipalities. Bonds are
sometimes further classified as follows: Corporate bonds - Debt
instruments issued by corporations, as distinct from ones issued by
a government agency, typically interest-bearing with a fixed
maturity. High-Yield Bonds - A bond that has a rating of BB or
lower and pays a higher yield to compensate for the greater credit
risk. Long-Term Government Bonds - Securities issued by the US
government and debt issues of federal agencies having a maturity of
10 years or more. Mortgage-Backed Bonds - Securities backed by
mortgages issued by FMLMC and FNMA or guaranteed by GNMA. Investors
receive payments out of the interest and principal on the underlying
mortgages. Municipal bonds - Debt obligation of a state or local
government entity. The funds may support general government needs or
fund special projects. The interest on these bonds is typically
exempt from federal income taxes, and most state and local taxes.
Bonus A cash award granted to employees by the employer,
usually based on personal and/or company performance. Bonuses can
also come in the form of extra vacation time, gifts and other no
monetary awards.
Bookmark A marker or address that identifies a Web site or
Web page. Most Web browsers, such as Microsoft Internet Explorer
(which calls bookmarks "Favorites"), allow users to save and
organize bookmarks as a convenient way to mark Web sites for future
reference. Boot (or
Reboot) The process of starting (or restarting) a computer.
The term boot drive or boot disk refers to the disk drive from which
the computer loads its operating system.
Boutique A small company or firm that specializes in a
particular industry or provides a limited service, such as
investment banking firms that concentrate solely on technology
companies. Bps (Bits Per
Second) A common measure of data transmission speed.
Breach of Contract A violation of or failure to perform
according to the terms and conditions of an agreement.
Broadband A high-speed transmission medium. T-1, ISDN, DSL
and cable modems are broadband media. Besides downloading Web pages
more quickly, broadband can also transmit high-quality streaming
video. Break-Even Point
The status of a business when you have made enough money to cover
all costs, but not making any profit. The total sales in
dollars equal the total costs.
Broken Link A hyperlink that does not work, usually because
the URL is incorrect or the Web page to which the link refers has
been moved or deleted.
Browser Software that lets you view Web sites. Most browsers
display text, images, graphics, animation and other online content.
Popular browsers include Netscape Navigator and Microsoft Internet
Explorer. Bug A
programming error that causes computer software to malfunction or
generate errors.
Business Development Corporation A business financing agency,
usually made up of the financial institutions in an area or state,
and organized for assisting in the financing of industrial concerns
which are not able to obtain such assistance through normal
channels. The "risk" is spread among various members of the BDC and
interest rates may vary somewhat from those charged by member
institutions. Business
Plan A planning document that describes a company, its
market, its management team, its potential, its competitors, and all
other relevant information about its business and its prospects.
Business Services Services offered to commercial enterprises,
such as: equipment maintenance, supplying of part time personnel,
engineering, design and management consulting.
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Cafeteria Plan An employee benefit plan where employees use
pretax salary or wages to create their own customized benefits
package. Employees may be able to take cash (which becomes taxable)
for unused credits or convert more pretax dollars to pay for more
benefits. Also known as a flexible benefits plan.
Cancellation Fee A fee for breaking a contract. Many cellular
phone service contracts impose a cancellation fee for ending the
contract before the end of its term.
Capacity The ability to repay a debt.
Capital Another
word for "money".
Money available to invest or the total of accumulated assets
available for production.
- Assets less liabilities,
representing the ownership interest in a business - a stock of
accumulated goods, especially at a specified time and in contrast to
income received during a specified time period -
accumulated goods devoted to the production of goods -
accumulated possessions calculated to bring income.
Capital Expenditures Business spending on additional plant
equipment and inventory.
Caption The text accompanying an illustration or photograph.
Capitalization How you are
going to raise money for your business.
Cash Equivalents Investments of high liquidity and safety
with a known market value and a very short-term maturity. Examples
include Treasury bills and money market funds.
Cash Discount An incentive offered by the seller to encourage
a buyer to pay within a stipulated time. For example, if the terms
are 1%/10/net 30, the buyer may deduct 1 percent from the amount of
the invoice (if paid with 10 days); otherwise the full amount is due
within 30 days.
Cash Flow The actual movement
of cash. Used to measure cash inflow minus cash outflow.
The movement of money into and out of a business as it sells
products and services and pays expenses.
An accounting presentation showing how much of the cash generated by
a business remains after both expenses (including interest) and
principal repayment on loans are paid. A projected cash flow
statement indicates whether the business will have cash to pay its
expenses, loans, and make a profit. Cash flows can be calculated for
any given period of time, normally done on a monthly basis or yearly
basis.
Cash Flow Projection An
estimate into the future of how cash will move through the business
during a period of time.
A forecast of the cash (checks or money orders) a business
anticipates receiving and disbursing during the course of a given
span of time - frequently a month. It is useful in anticipating the
cash portion of your business at specific times during the period
projected.
Circulation The number of copies that a publication
distributes or sells. Also refers to the number of people who have
an opportunity to observe a piece of outdoor advertising, such as a
billboard or poster.
Collateral Something of value pledged to support the
repayment of an obligation or loan. Examples include real estate and
certificates of deposit.
Collateral Document A legal document covering the item(s)
pledged as collateral on a loan.
Close The point during the sales process when the customer
agrees to buy a product or service.
Closing Actions and procedures required to effect the
successful conclusion of a business transaction, such as a real
estate purchase or loan consummation.
Closing a Settlement Statement
When referring to a real estate mortgage loan, the financial
disclosure statement that accounts for funds received to date and
expected at the closing, including deposits for taxes, hazard
insurance and mortgage insurance.
COLA "Cost of Living Adjustment" - periodic changes in
wages or benefits designed to compensate for the effects of
inflation.
Collateral Property, stocks, bonds, savings accounts,
life insurance and current business assets - any or all of which may
be held or assumed to insure repayment of a loan.
Cold Call An unscheduled contact, either on the phone or in
person, between a seller and a prospective customer.
Collateral Assets that can be
sold to repay a loan in the event of failure of the business.
Commodity Any good exchange in trade. Usually refers
to raw materials and agricultural products traded principally on the
basis of price.
Common Law Law made by judges in individual cases, rather
than by the legislature.
Compensation Direct and indirect monetary and no monetary
rewards given to employees based on the value of the job, their
personal contributions and their performance.
Competition Rivalry. Similar businesses providing
products or services to your potential customers.
Compound Interest Interest earned on previously
accumulated interest as well as the principle.
Compromise The settlement of a dispute or claim.
Conference Call Telephone call among three or more
people in different locations.
Consideration The inducement to a contract. Some right,
interest, profit, or benefit accruing to one party, or some
forbearance, detriment, loss, or responsibility given, suffered, or
undertaken by the other.
Consolidation Loan The process of paying off several
smaller obligations with the proceeds of a new loan, usually with
lower interest monthly payments than the combined total of the
obligations being paid off.
Contingency Fee A common legal fee arrangement that relies on
the collection of monetary damages for the plaintiff before any
legal fees are owed. Most common in litigation (such as in personal
injury lawsuits), it allows the client to receive legal services
while paying the attorney little or no money up front.
Contingent Liability A potential obligation that may be
incurred dependent upon the occurrence of a future event. Two
examples are: (1) the liability of a guarantor of a promissory note
if the primary borrower fails to pay as agreed and (2) the liability
that would be incurred if a pending lawsuit is resolved in the other
party's favor.
Contribution The difference
between the selling price of a product and the cost to make that
product. The amount of money that remains to pay fixed costs.
After you break even, contribution is the amount of money from each
sale of your product or service that now is counted as profit.
Contribution Margin The
percentage of the selling price that can be used to pay fixed costs.
If a product is sold for $1.00 and it costs 70 cents to make the
product, 30 cents is the contribution that can be used to pay fixed
costs and 30 % or .3 is the contribution margin. 70 cents pays
for the variable costs.
Controlled Circulation Publications, generally business
oriented, delivered only to readers who have some special
qualifications. Generally, these publications are free to the
qualified recipients, who must complete registration questionnaires
in order to receive them. Also called "qualified circulation."
Convenience Goods goods often used by the consumer, but the
consumer is unwilling to spend "shopping time" to acquire them. This
covers a broad spectrum of products including candy, cigarettes,
drugs, newspapers, magazines and most grocery products.
Cookie A string of text sent by a web server that a browser
stores in a small text file on the user's hard drive. Cookies store
information supplied by the user and read it back later to keep
track of user behavior.
Copyright An exclusive ownership interest in an artistic or
literary work. The term "literary work" includes computer software
and other information stored in electronic form. Copyright is often
noted by the following example: "Copyright© 2003 by ---"
Corporate Image Advertising a "corporate image" ad is
designed to primarily promote the enterprise and secondarily promote
the products or services of the enterprise.
Corporation A form of organization that provides its owners
and shareholders with certain rights and privileges, including
protection from personal liability, if proper steps are followed.
Corporations may take a number of forms, depending on the goals and
objectives of the founders. Types include C, S and nonprofit
corporations. Corporations are regarded as "persons" in the eyes of
the law and may thus sue and be sued, own property, borrow money and
hire employees.
Cost of Goods Sold This term represents the cost of buying
raw materials and producing the goods that a company sells. It also
includes the cost of the company's labor force and overhead costs.
Cost of Sales The cost of goods plus the expenses involved in
selling and delivering the product or service.
Cottage Industry Business or industry in which goods
are produced primarily in the home of the producer.
Credit Bureau Company that compiles and maintains
information on consumer credit and provides the information to
potential creditors for a fee.
Credit Rating A formal evaluation of an individual or a
company's credit history and capability of repaying debt and An
evaluation of your qualifications to receive credit, based largely
on your past credit history.
Evaluation of an individual or corporation's history of repaying
past loans. Credit ratings are used as a benchmark to assess the
future ability of a creditor to pay back loans.
Credit Report A report given by a
credit-reporting agency about your credit worthiness based on your
present financial condition, experience and past credit history.
Credit Score. A statistical summary of the individual pieces of
information on a credit report. A credit score predicts how likely
it is that a company or individual will repay debts. Lenders use
credit scores to determine whether to extend credit and at what
interest rate. Also called a risk score.
Current Assets Cash or other
assets you expect to use in the operation of the firm within one
year.
Current Liabilities Debts payable within one year,
including current portions of any long-term debt.
Current Ratio The ratio of the company's current assets to
its current liabilities. A current ratio of less than 1-to-1
typically indicates a poor credit risk. A current ratio of greater
than 2-to-1 typically indicates a good credit risk.
Customer Someone who has bought or made the decision to buy a
product or service.
Cyclical Industry An industry that has natural high and low
sales periods based on the time of year, season or other factors.
C Corporation A corporation where the entity is taxed
separately from its owners under subchapter C of the Internal
Revenue Code.
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Damages A cash compensation ordered by a court or arbitrator
to offset losses or suffering caused by another's fault or
negligence. Damages are a typical request made of a court or
arbitrator when persons sue for breach of contract or tort.
Database A computer program that helps users organize
information. Databases range from simple collections of rows and
columns (similar to a spreadsheet) to complex systems that process
and manipulate millions of records in a variety of ways.
Debenture Debt instrument evidencing the holder's right to
receive interest and principal installments from the debtor.
Debt-to-Equity Total Debt/Total Owner's Investment.
Measures how much of the company's assets have been acquired by debt
versus by owner's funds. If the ratio is greater than 1.0, it means
more of the money came from outside sources. Need to closely monitor
sales level to ensure your ability to service outside debt.
Debt Financing A method of financing by borrowing money; a
loan that must be repaid, such as a bank loan. The provision of long
term loans to small business concerns in exchange for debt
securities or a note.
Debt Service The regular payments required to keep a loan
current. Decision
Maker The person within a company who ultimately decides
which products or services to buy.
Declining Balance The decreasing amount you owe on a
debt as you make installment payments.
Deed of Trust A document that, when properly delivered,
transfers a security interest in real property.
Defaults The nonpayment of principal and/or interest on the
due date as provided by the terms and conditions of a promissory
note or loan agreement. Failure to pay a debt when due, or otherwise
failing to comply with an essential term of a loan payment.
Delinquent A credit account
which is past due.
Demand Letter A letter from a lawyer on behalf of a client
that demands payment or some other action. Demand letters often
threaten litigation if the other party does not perform.
Demographic A descriptive classification for consumers, such
as age, sex, income, education, household size, home ownership or
other defining characteristics.
Depreciation An accounting procedure that spreads the cost of
purchasing an asset over the useful lifetime of the asset.
Decrease in the value of equipment from wear and tear and the
passage of time. Depreciation on business equipment is generally
deductible for tax purposes.
Direct Mail Marketing or advertising materials sent directly
to a prospective customer via the US Postal Service or a private
delivery company.
Direct Sales Method Selling direct to the end user with
promotional efforts using advertising, direct mail or telephone
sales.
Direct Loans Financial assistance provided through the
lending of federal monies for a specific period of time, with a
reasonable expectation of repayment. Such loans may or may not
require the payment of interest.
Direct Marketing The process of sending promotional messages
directly to individual consumers, rather than via a mass medium.
Includes methods such as direct mail and telemarketing. Sales and
promotion technique in which the promotional materials are delivered
individually to potential customers via direct mail, telemarketing,
door-to-door selling or other direct means.
Disability Benefits Benefits paid to an employee who cannot
work because of disability, usually limited to what is not covered
by workers compensation. Disability benefits are usually a
percentage of the employee's prior income and generally run for a
limited time.
Distribution Channel The path your
product follows to be delivered to the end user. This may be through
distributors, retail outlets, self service outlets, vending
machines, telephone sales and direct mail sales.
Distributor An enterprise that purchases
your products for resale to their customers who are usually retail
outlets. The distributor expects to receive a significant price
discount for providing the distribution service.
Doing Business As (DBA) A situation in which a
business owner operates a company under a different name than the
one under which it is incorporated. The owner typically must file a
fictitious name statement or similar document with the appropriate
county or state agency.
DSL (Digital Subscriber Line). A family of
telecommunications protocols designed to allow data communications
over standard telephone lines at speeds up to 1.5Mbps -- about 30
times faster than a standard 56K modem. DSL service lets users
receive voice and data transmissions simultaneously over the same
phone line, allowing "always on" Internet access.
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Ebitda Earnings before interest, taxes, depreciation, and
amortization. E-Check
A method of automatically paying for goods or services that works
much like direct deposit in reverse. Companies keep a customer's
voided check on file, which allows them to debit the customer's bank
account for the amount owed.
EDI (Electronic Data Interchange) The exchange of
standardized document forms between computers for business use. EDI
has traditionally been a very complex and expensive undertaking. As
more companies build inexpensive, standards-based networks around
the Internet, however, EDI systems are becoming cheaper and easier
to use. Embossing To
raise a design or letters already printed on a card.
Employee Retirement Income Security Act (ERISA) A
broad-reaching law that establishes the rights of pension plan
participants, standards for the investment of pension plan assets,
and requirements for the disclosure of plan provisions and funding.
Employee Manual A handbook that describes a company's
personnel procedures, policies and benefits.
Employer ID Number (EIN) An identification number
assigned to businesses for taxpaying purposes by the IRS or state
taxing authorities. An Employer ID Number is required for
partnerships, corporations, and trusts, and it may be required for
sole proprietorships that have employees. Also called a Federal ID
Number or Taxpayer ID Number.
Employment Agreement An agreement that sets forth the rights
and obligations of employees and employers. Typical employment
agreements oblige employees to keep trade secrets confidential and
to not solicit other employees after their departure.
Encryption The translation of plain-text data, such as an
email message, into an unreadable code in order to ensure its safe
transmission over the Internet. To read encrypted data, you must
have software that allows you to decrypt it.
Entrepreneur One who assumes the financial risk of the
initiation, operation, and management of a given business
undertaking. Equal
Employment Opportunity (EEO) Federal legislation
prohibiting employment discrimination based on age, race, sex,
religion or ethnic background.
Equal Employment Opportunity Commission (EEOC) The
federal agency responsible for handling workplace discrimination
complaints. Many states have comparable agencies.
Equal Pay Act Federal legislation that prohibits certain
employers from paying different wages to men and women who perform
the same work in similar working conditions.
Equity The difference between the market value of a property
and the outstanding mortgage balance.
An ownership interest in a business. For example, stock in a
corporation represents equity in the corporation.
Equity Financing The provision of funds for capital or
operating expenses in exchange for capital stock, stock purchase
warrants, and/or options in the business financed, without any
guaranteed return, but with the opportunity to share in the
company's profits. Ergonomic
Machines and equipment, such as computers, chairs, and lighting,
designed to reduce injuries and increase productivity.
Escrow An account established
to monitor the repayment of an owner-financed type of contract while
holding the transfer document – sometimes known as a
contract-collections loan. These accounts can be bought, sold
or used as collateral for bank-held loans.
Temporary deposit with a third party of assets by agreement between
two parties to a contract. The money is released when the conditions
of the contract have been met.
ESOP (Employee Stock Ownership Plan) A retirement-type
plan in which a trust holds stock in the employees´ names. Employees
receive cash from the stock only when they leave the company or
perhaps when the company is sold.
Ethernet The most common method for transferring data over a
Local Area Network (LAN).
Exempt Employee Employees who are not bound to overtime
regulations and minimum wage laws. Who is exempt depends on level of
responsibility or professional status.
Expense Account Account often used by salespersons or
executives for travel and entertainment expenses.
Exit Interview An interview conducted at the end of an
employee's term of employment to obtain employment feedback and to
remind the employee of his or her confidentiality obligations.
Extranet An intranet that is open to certain external users,
such as suppliers and clients. These external users may log onto an
extranet in a one-way relationship or they may connect their own
intranet with the host intranet, creating a two-way relationship.
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Fair Debt Collection Practices Act A federal law that
specifies what debt collectors can and cannot do to try to collect
late payments.
Fair Labor Standards Act (FLSA) A federal law that
defines the 40-hour workweek, the federal minimum wage, overtime
pay, record keeping and child labor standards affecting private
sector, federal, state and local government workers.
Fair Use A legal doctrine that authorizes use of copyrighted
materials for certain purposes without the copyright owner's
permission.
Family and Medical Leave Act (FMLA) A federal law
requiring employers to provide eligible employees with unpaid leave
during a year's time for the birth or adoption of a child, family
health needs or personal illness. The FMLA generally applies to all
public agencies, including state, local and federal employers;
private companies that employ 50 or more people; and public schools.
Fashion Goods Goods where style is important and price is
secondary. These products could include clothing, jewelry,
furniture, draperies, and dishes, but can sometimes be stretched
into other areas such as umbrellas, walking canes and cigarette
holders.
Feasibility Study Likelihood study. A way to determine
if a business idea is capable of being achieved. (Asks the question,
"Can it work and produce the level of profit necessary?").
Features Characteristics of a product or service.
Features/Benefits Approach to promoting based on the
understanding that a product's FEATURES are of little importance to
the customer unless they are a source of BENEFIT to the customer.
FHA Loan A loan insured by the
Federal Housing Administration, which may be made by any mortgage
lending institution qualified to make such loans.
Fiber Optics A technology that transmits data as beams of
light along tiny strands of glass. Fiber-optic networks can transmit
a greater amount of data than other kinds of networks, and they are
much less likely to introduce data errors.
FICA (Federal Insurance Contributions Act) A payroll
deduction for Social Security required by the federal government.
FIDUCIARY Person or company entrusted with assets
owned by another party (beneficiary), and is responsible for
investing the assets until they are turned over to the beneficiary.
Finance Charge According to federal regulations, the
total cost in dollar terms a borrower must pay, directly or
indirectly, to obtain credit. The lender must disclose it.
Financial History (Personal) This is a picture of your
personal financial condition to date. It is a very important part of
any loan application and/or interview, especially when a loan for a
projected new business is under consideration. A complete Personal
Financial History is a record of borrowing and repayments; an
itemized listing of your personal assets and liabilities.
Financial Reports Reports concerning the financial aspects of
a business, such as: - Balance Sheet - A report of the status of
a firm's assets, liabilities and owner's equity at a given time.
- Income Statement - A report of revenue and expense which shows the
results of business operations or net income for a specified period
of time. - Cash Flow - A report which analyzes the actual or
projected source and disposition of cash during a past or future
accounting period.
Financing New funds provided to a business, either by way of
equity infusion, or loans.
Firewall Software that protects a private network, such as a
LAN or an intranet, from intruders or unauthorized traffic. Firewall
software usually screens traffic by IP address or other traits,
admitting certain types of traffic while blocking others.
Fiscal Year Any 12-month period used by a company or
government as an accounting period.
Fixed Annuities Investment contract sold by an insurance
company that guarantees fixed payments, either for life or for a
specified period, to the annuitant. The insurer takes both the
investment risk and the mortality risk.
Fixed Assets (sometimes called long term assets) these are
usually non-liquid assets that are integral to the enterprise's
day-to-day business operations such as plants, equipment, furniture
and real estate.
Fixed Costs Costs of doing business, such as rent and
utilities that remain generally the same regardless of the amount of
sales of goods or services. Any cost of production which does
not vary significantly with the volume of output. Expenses that do
not change during the normal operation of the business. These
expenses remain constant regardless of the changes in sales.
FIXED EXPENSE Any costs not related directly to the
production of your product or service. Indirect costs include such
things as rent, insurance, basic utilities, and basic phone.
Fixed Interest Rate Loan A
loan on which the interest rate is set or constant for the term of
the loan. Flex
Time Work schedule in which the worker is required
only to work a minimum number of hours, and is given latitude in
deciding when to report for and leave work.
Flow Chart A graphical representation for the definition,
analysis, or solution of a problem, in which symbols are used to
represent operations, data, flow and equipment.
Foot Traffic Consumer activity produced by visitors at
stores, trade show exhibits or by popular retail locations.
Foreclosure The act by the mortgagee or trustee upon default,
in the payment of interest or principal of a mortgage of enforcing
payment of the debt by selling the underlying secured property.
Form W4, Employee's Withholding Allowance Certificate An IRS
form completed by the employee and used by the employer to determine
the amount of income tax to withhold.
Franchising A relationship in which the franchisor provides a
licensed privilege to the franchise to do business and offers
assistance in organizing, training, merchandising, marketing, and
managing in return for a consideration. Examples of franchises
include Burger King and Taco Bell.
Free on Board Commercial term under which the seller's
obligations are fulfilled when the goods reach a point specified in
the contract. For example, "F.O.B., Seller's Warehouse" means that
the buyer assumes all costs and risks in moving the goods from the
seller's warehouse.
Freedom of Information Act The FOIA, enacted in 1966,
generally provides that any person has a right of access to federal
agency records.
Full-Service Agency A firm that handles all aspects of the
advertising or public relations process, including planning, design,
production and placement. Many full-service agencies also handle
marketing communication, public relations, sales promotion and
direct marketing.
Full Service Retail Sales Method Selling from a sales outlet
directly to the end user at retail prices with sales personnel who
can explain the purpose and value of the product or service.
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Giveaway A gift given to potential customers at trade shows
and other marketing events to remind them of a product or service.
Also known as a "freebie" or a "gimme."
Graduated Payment Mortgage A residential mortgage with
monthly payments that start at a low level and increase according to
a predetermined schedule.
Grace Period Time allowed a debtor in which legal
action will not be undertaken by the creditor when payment is late.
Gross Margin Gross Profit/Total Sales. The percentage
of every dollar earned that can be used to pay general and
administrative expenses.
Gross Profit Sales minus Cost of Goods Sold. The total
dollars available to cover general and administrative expenses such
as utilities, advertising and rent.
Guarantee A promise to step in and perform another's
obligation if that person should fail or default.
Guaranteed/Insured Loans Programs in which the federal
government makes an arrangement to indemnify a lender against part
or all of any defaults by those responsible for repayment of loans.
Guarantor A person who makes a legally binding promise either
to pay another person's obligation or to perform another person's
duty if that person defaults or fails to perform.
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Hard Sell Aggressive, high-pressure sales techniques.
Health Maintenance Organization A system of managed health
care in which patients must see approved health care providers. HMOs
typically offer coverage with no deductibles and low per-visit fees.
HTTP (Hypertext Transfer Protocol) The set of
standards that lets Web servers and browsers communicate with each
other.
Homeowner’s Insurance An
insurance policy that combines liability coverage and hazard
insurance. HVAC
Acronym that stands for heating, ventilation and air conditioning.
Hyperlink (link) Web developers use HTML to create hyperlinks
that a user clicks on to be transported to another Web page.
Hyperlinks can appear as graphics or as areas of differently colored
or underlined text.
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Impersonal Service, Volume This type of service is usually
designed such that the same service will satisfy the needs of all
customers. It is often the case that the service and the customer
never meet. Examples of this type of service would be: classified
ads, storage lockers and money changers.
Impersonal Service at Customer's Site
This service usually involves working with the customer's property
and seldom deals with factors that the customer deems confidential.
Examples of this type of service would be: lawn service, typewriter
repair, office cleaning and trucking service.
Impersonal Service at Servicer's Site
This service usually involves working with the customer's property
and seldom deals with factors that the customer deems confidential.
The service is traditionally provided at the servicer's enterprise.
Examples of this type of service would be: auto mechanic and TV
repair.
Incentive Stock Options (ISOs) Stock options granted
to employees that are taxed as capital gains rather than income if
the employee meets the required holding period before selling them.
Also called statutory stock options and qualified stock options.
Income & Expenses Accounting motion picture. The
inflow versus outflow of money.
Income Statement A record of the financial performance of a
company over a period of time. It records all the income generated
by the business during the period and deducts all its expenses for
the same period to arrive at net income, or the profit for the
period. An accounting form that reports business revenues,
expenses and the resulting profit or loss for a particular period of
time. Also called profit-and-loss statement or statement of
income and expenses.
Indemnity Obligation of one party to reimburse another
party for losses which have occurred or which may occur.
Independent Contractor A worker who works on a specific
project for a specified period of time. Independent contractors are
not subject to tax withholdings and usually don't receive benefits
granted to full-time employees.
Infringement (of copyright) Any unauthorized use of a
copyrighted work other than fair use.
Infringement (of patent) Violation of a patent through
production, use or sale of a patented invention or its functional
equivalent without the patent holder's permission.
Infringement (of trademark) Unauthorized use of a protected
trademark or service mark or use of a confusingly similar mark.
Inquiries Consumer response to a company's advertising, or to
other promotional activities such as coupons. Used to measure the
effectiveness of promotions.
INS Form I-9 The form used by the Immigration and
Naturalization Service to verify an employee's eligibility to work
in the United States.
Insolvency The inability of a borrower to meet financial
obligations as they mature, or having insufficient assets to pay
legal debts.
Installment One of a series of
payments to pay off a loan.
Intangible Assets Non-physical assets such as patents,
trademarks, a customer base, brand recognition of your products,
etc. This is sometimes called goodwill.
Interest Money paid for the use of money, usually expressed
as an annual percentage. An amount paid a lender for the use of
funds, or cost of using credit or another person's or company's
money. Interest is usually calculated as a rate per a period of
time, typically a year.
Interest Rate Percentage of a sum of money charged for the
use of the money. Borrowing $100 for one year at a 10 percent simple
interest rate would cost $10.
Internal Revenue Service (IRS) The federal agency that
collects income taxes in the United States.
Internet A network of networks, built upon a set of widely
used software protocols that links millions of computers around the
world. Services such as email and the Web use the Internet to
transfer data.
Intranet A private corporate network built with
Internet-based protocols and software applications.
Inventory Turnover A ratio for evaluating sales
effectiveness. For a given accounting period divide total revenue
for the product by the average retail value of the product
inventory.
Invoice A bill prepared by the seller of goods or services.
Invoices tell purchasers how much they owe.
IP Address A numeric address devices use to find one another
on the network and to exchange information. Every device connected
to the Internet has an identifying IP address. Most Internet users
never see an IP address; instead, they use text-based domain names,
which are easier to remember.
IRS Form 1099-MISC The tax form sent to the IRS and the
independent contractor at the end of the year when an independent
contractor's annual wages meet or exceed $600.
IRS Form W-4 The IRS form used to record filing status and
withholding allowances. Also known as the Employee Withholding Tax
Certificate.
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Joint Venture An agreement between two or more partners
("joint ventures") to pursue collaboratively a particular project or
business, with a sharing of profits or losses.
Judgment Judicial determination of the existence of an
indebtedness or other legal liability.
Judgment by Confession The act of debtors permitting judgment
to be entered against them for a given sum with a statement to that
effect, without the institution of legal proceedings.
Jurisdiction The authority of a court to hear and decide a
case. For a decision to be valid, a court must have both "subject
matter jurisdiction" (the ability to hear the type of case at issue)
and "personal jurisdiction" (authority over the parties).
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Kbps (Thousands of Bits Per Second) A measurement of
data transfer rates.
Kilobit One thousand bits. Abbreviated as Kb.
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LAN (Local Area Network) A geographically limited
communications network linking computers, printers and other
devices. Ethernet is the most common means of creating a LAN.
Lanham Act The main federal statute governing trademarks,
service marks and unfair competition. It seeks to prevent deceptive
and unfair competitive practices in the marketplace. Many states
have similar laws.
LCD (Liquid Crystal Display) A display technology that
uses rod-shaped crystals that flow like liquid and bend light when
energy flows through them. LCD technology is used in laptop computer
and flat-panel displays.
Lead A new prospect or client previously unknown to a
salesperson or company.
Lead Time Period of time required to prepare for a
certain stage of a project. For example, the lead time in
introducing a new product is the time it takes for research,
development, market research, and factory preparation.
Lease A contract by which a tenant (the "lessee") takes
possession of office space, furniture, equipment or other property
for a specified rent and specified amount of time. At the end of a
lease, the property reverts back to its owner (the "lessor").
Lessee The renter or tenant, The landlord or owner.
Letter of Credit (L/C) A document issued by a bank
guaranteeing payment of customer's debt up to a set amount over a
set period of time. Letters of credit are used extensively in
international trade. May be revocable or
irrevocable - A document, consisting of specific instructions by a
buyer of goods, that is issued by a bank to the seller who is
authorized to draw a specified sum of money under certain
conditions, i.e., the receipt by the bank of certain documents
within a given time. An irrevocable L/C provides guarantee by the
issuing bank in the event that all terms and conditions are met by
the buyer (or drawer). A revocable L/C can be canceled or altered by
the drawer after it has been issued by drawer's bank. A confirmed
L/C is one issued by a foreign bank which is validated or guaranteed
by a U.S. bank for a U.S. exporter in the case of default by the
foreign buyer or bank.
Letter of Intent (LOI) An agreement, usually
nonbinding, documenting the general terms of a proposed business
relationship. Often used as a prelude to a binding, definitive
agreement.
Leverage Debt in relation to
equity in a firm’s capital structure. Measured by the
debt-to-equity ratio. The more debt, the greater the leverage.
Liabilities Loans and other
debts that you or the business must pay.
Any debt or obligation due now or potentially in the future.
Liability is synonymous with legal responsibility.
Includes accounts payable (money you owe to suppliers), plus all
current costs of doing business (mortgage payments, insurance,
taxes, salaries, utilities).
Licensing agreement An agreement between two enterprises
allowing one to sell the other's products or services and to use
their name, sales literature, trademarks, copyrights, etc. in a
limited manner.
Lien A charge upon or security interest in real or personal
property maintained to ensure the satisfaction of a debt or duty
ordinarily arising by operation of law. A legal claim or hold on
property as security for repayment of a debt.
Limited Liability Company (LLC) A flexible business
structure, popular with small businesses, offering owners the
advantage of limited personal liability and the choice of being
taxed like a partnership or a corporation.
Limited Liability Partnership (LLP) A type of
partnership recognized in many states that protects individual
partners from personal liability for negligent acts committed by
other partners and employees not under their direct control. Some
states restrict this type of partnership to professionals, such as
lawyers, accountants and architects.
Line of Credit A
predetermined amount of credit immediately accessible to use as you
need, and pay for only as you use.
Liquidation Sale of the assets of a business to pay
off debts.
Liquidity The percentage of an enterprise's assets that can
be quickly converted into cash.
List Broker A person or company who prepares, rents and
maintains mailing lists.
List Price Price at which manufacturers recommend
retailers sell a good. The list price is often reduced at the point
of sale by the retailer to promote sales.
Litigation Lawsuits instituted through the judicial process.
Loan-to-Value Ratio The
relationship between the amount of the mortgage and the appraised
value of the property, expressed as a percentage of the appraised
value. Loan
Agreement An agreement for the borrowing of money, typically
containing pertinent terms, conditions, covenants and restrictions.
Loan Terms Details and
conditions of a loan contract, including finance charges, payment
schedule, due date, annual percentage rate, etc.
Local Development Corporation An organization, usually
made up of local citizens, designed to improve the economy of the
area by including business and industry to locate there. A local
development corporation usually has financing capabilities.
Logo A symbol that a company uses to represent itself or its
brand. Long-Term
Debt Obligations or liabilities that a company owes in one
year or more.
Long Term Assets (sometimes called fixed
assets) these are usually non-liquid assets that are integral to the
enterprise's day to day business operations such as plants,
equipment, furniture and real estate.
Long Term Liabilities All debts that are
not current liabilities, that is, debts that are not due until at
least one calendar year in the future.
Loss Leader Merchandise sold by a retailer at a loss
in order to increase store traffic and sales of other items.
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Mailing List Names, addresses and sometimes phone numbers of
consumers or businesses aggregated by buying characteristics such as
age, income, education, size of household or business and ownership
of property. Mailing lists are used for direct mail and to generate
sales leads.
Marginal Cost Additional cost associated with
producing one more unit of output.
Market Life Cycle The period of time that
a substantial segment of the buying public is interested in
purchasing a given product or service form.
Market Penetration Pricing Strategy If
near term income is not critical and rapid market penetration for
eventual market control is desired, then you set your prices very
low.
Market Research Information An orderly, objective way
of learning about the people who will buy your product or use your
service. Market
Segmentation Division of the market or
population into subgroups with similar motivations. Widely used
bases for segmenting include geographic differences, personality
differences, demographic differences, use of product differences,
and psychographic differences.
Market Share The percentage of the total sales (from all
sources) of a service or product represented by the sales made by
your enterprise. i.e. your sales divided by total sales.
Marketing Plan A company plan for marketing products and
services and increasing sales.
Market Share The percentage of a product category's sales, in
dollars or units, that a particular brand, product line or company
controls.
Marketing Communications The process and techniques involved
in marketing, promoting or selling products or services through
creative, visual or written communications. Also known as "marcom."
Material Goods Normally raw or processed materials such as
coal or steel that will become part of the purchaser's end product.
Maturity In general, the period and date when payment of a
loan is due. As applied to securities and commercial paper, the
period and date when payment of principal is due.
Maturity Extension Extension of payment beyond the original
date established for repayment of a loan.
Mediation A form of alternative dispute resolution in which a
neutral party (a mediator) seeks to promote and negotiate a
settlement between opposing parties in a dispute. There is no
mechanism to compel the parties to settle; they must voluntarily
agree to any settlement.
Medium A type of publication or communications method that
conveys news, entertainment and advertising to an audience. Examples
include newspapers, television, magazines, radio, billboards and the
Internet. Merger
Typically, a combination of two or more corporations into one
corporation.
Micro-Loan Can be defined in
terms of the size of the business loan amount requested; usually
micro-loans are considered loans in the range of $1,000-$5,000.
Mortgage A written pledge of real property to assure payment
of a debt, allowing for sale of the real property to satisfy the
debt, in event of default. Also known as “deed of trust.”. An
instrument giving legal title to secure the repayment of a loan made
by the mortgagee (lender).
MP-3 (MPEG Third Layer) A popular audio file format.
Files encoded in MP-3 compress data at a 10:1 ratio, making it
suitable for sending large, high-quality audio files over the
Internet. MPEG
(Moving Pictures Experts Group) A common file format for
sending audio and/or video over the Internet.
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Net Profit Total revenues less total
expenses. Net Worth
Assets minus liabilities.
Negligence An action or omission falling below the standard
of care that a reasonable person would exercise in the same
situation.
Netiquette A code of conduct that governs behavior on the
Internet. Netiquette, for example, requires Internet users not to
send unsolicited commercial email, or "spam," to large numbers of
other users. Many Internet Service Providers and discussion groups
will ban users who consistently violate these rules.
Networking Using contacts made in business for
purposes beyond the reason for the initial contact. For example, a
sales representative may ask a customer for names of others who may
be interested in his product.
Nondisclosure Agreement (NDA) A contract in which a
person or business agrees to maintain the confidentiality of
proprietary information or trade secrets and not disclose such
information without authorization. Employees, consultants, business
partners and investors are often asked to sign nondisclosure
agreements.
Nonexempt Employee Employees who are protected by wage laws
that mandate payment for every hour of overtime worked.
Nonprofit Corporation A form of corporation in which no
stockholder or trustee shares in profits or losses and which usually
exists to accomplish some charitable or educational function. These
organizations are exempt from corporate income taxes, and donations
to these groups may be tax deductible.
Nonqualified Stock Options (NSOs) Nonqualified stock
options may be granted to employees, consultants, contractors and
others. When nonqualified stock options are exercised the holder
must pay ordinary income tax on them, even if the shares have not
yet been sold.
Notes Receivable A secured or unsecured receivable evidenced
by a note.
Numeric Messaging/Paging A service that lets a pager receive
pages and messages containing numeric information.
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Occupational Safety and Health Administration (OSHA) A
federal organization established to promote healthy and safe work
environments. OSHA requires employers to inform employees of
potential hazards, provide safety training and report workplace
injuries. Many individual states have similar agencies.
OCR (Optical Character Recognition) Software that lets
computers "read" printed documents input via a scanner and converts
the image into a computer text file that users can edit.
OEM (Original Equipment Manufacturer) A company that
produces the equipment that bears another company's label.
On-Site Sales Method Selling directly to the end user using a
sales force that calls on the prospect at their home or place of
business.
Operating Expenses In real estate, the costs of maintaining a
property, such as utility charges and property taxes.
Origination Fee A charge for
taking and processing a loan. This charge is also called a
“bank fee.”
Outsource To obtain components for a product from
sources outside the company.
Outstanding Indebtedness The
still unpaid part of a loan.
Overnight Delivery A service promising delivery of packages
by a designated time of the next business day.
Overhead Business expenses not directly related to a
particular good or service produced. Examples are insurance,
utilities, and rent.
Overrun A quantity of printed material or other manufactured
product that exceeds the amount ordered.
Owner Equity The difference,
if any between total assets and total liabilities on a balance
sheet. If assets are more than liabilities, the owner has that
amount of equity it the business.
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Pager A pocket-sized radio receiver used to receive callers´
phone numbers or short messages. Pagers emit an audible signal or
vibrate (or both) when they are triggered.
Parallel Port An interface on a computer used for connecting
printers and other devices. Most personal computers have at least
one parallel port along with a serial port and special ports for a
mouse and keyboard.
Parent Company A company that owns a majority stake (51
percent or more) of another company's shares. It may have its own
operations, or it may have been set up solely for the purpose of
owning the operating company.
Parts/Sub Assembly Goods Products that will normally become a
part of the purchaser's end product. Examples are screws, bolts,
transistors, printed circuits, electric motors, forgings, castings.
Partnership A legal relationship existing between two or more
persons or entitites contractually associated as joint principals in
a business. Patch
An interim update to a computer program that fixes a particular
problem. Patent
A patent secures to an inventor the exclusive right to make, use and
sell an invention for a designated period of time.
Pay Period The frequency with which payroll is processed and
paychecks are issued.
Payment Obligation An amount
of money one is legally bound to pay.
PDA (Personal Digital Assistant) A class of small,
highly portable computers, such as 3Com´s Palm Pilot. PDAs are
typically used to store contact information, to access email and the
Web and to run other business-related applications.
PDF (Portable Document Format) Adobe Systems´ PDF file format
delivers print-quality documents in downloadable form. Although PDF
is a proprietary format, it is the de facto standard for delivering
documents in which formatting is essential, such as business forms
and schematics.
Peak Period In wireless telephones, the high-use period of
the business day when wireless service providers charge their
highest rates, typically 7 a.m. to 7 p.m.
Performance Review A mechanism for regular discussion and
evaluation of an employee's job performance.
Peripheral Any hardware device, such as a modem, printer or
mouse that operates separately from a computer's CPU.
Personal Service, Volume Some services
deal with very high volumes but still require the "personal touch".
Examples are airline services or a parcel delivery service like
Federal Express. Personal
Service at Customer's Site This service
can be a one-to-one or one-to-many relationship between the servicer
and customer, sometimes dealing with factors that the customer deems
confidential. The service is traditionally provided at the
customer's enterprise. Examples of this type of service would be:
tutoring and consulting.
Personal Service at Servicer's Site This
service is usually a one-on-one relationship between the customer
and servicer, often dealing with factors the customer deems
confidential. The service is traditionally provided at the
servicer's enterprise. Examples of this type of service would be:
doctor, lawyer, accountant and educational institution.
Point-of-Purchase (POP) Display Advertising
material located in a retail store, usually placed near the checkout
counter. Power of
Attorney A written authorization that lets one person act as
an agent for another and to make binding decisions for the
principal. A power of attorney can be limited to specific types of
decisions or it can be general.
PPP (Point-to-Point Protocol) A set of standards that
lets computers connect to the Internet through a telephone
connection. Most dial-up Internet connections are now based on PPP
instead of the older, less reliable SLIP protocol.
Preferred Stock A class of stock with a liquidation
preference before payment is made to the common stock holders.
Preferred stock is the security most used by venture capital
investors.
Prepayment Repaying part or
all of a loan in advance of the due date, with or without penalty.
Penalties for prepayment in full are often prohibited on consumer
loans. Press Kit
A collection of publicity materials, including press releases and
general company information, that is packaged and sent to media
organizations.
Press Release A document that communicates information to the
press. Press releases can publicize good news such as positive
earnings and new product or service launches.
Price The amount of money that
a business charges for its product or service. The price must be
enough to cover all costs and give the owner a desired return on his
or her investment in the business.
Primary Research Information collected by interview or
questionnaire designed for a specific need.
Prime Rate Interest rate which is charged business borrowers
having the highest credit ratings, for short term borrowing. An
interest rate formally announced by a bank, the lowest available at
a particular time to its most creditworthy customers. The U.S.
Small Business Administration uses the prime rate published in The
Wall Street Journal.
Principal The amount of money you borrow,
or the amount of credit you receive exclusive of interest.
Privacy Policy - Internet The policy established by a Web
site regarding the use of information obtained from users or viewers
of the Web site.
Pro Forma A projection or estimate of what may result
in the future from actions in the present. Estimate of how the
business will turn out if certain assumptions are achieved.
Product Benefits Advertising A "product
benefits" ad is designed to acquaint the prospect with the strengths
of the product or service and the benefits resulting from those
strengths. Product
Comparison Advertising A "product
comparison" ad compares the features of your product or service with
those of one or more competitive products or services with the
intent of showing yours to be more feature rich than the
competition. Product Family
Advertising A "product family" ad is
designed to convince the prospect that they have a wide range of
functionality to choose from today and after they buy they will not
be locked into a single product or service environment in the
future. Production
Capacity The volume of products or services that can be
produced by an enterprise using current resources.
Profit The amount of money
that remains after all expenses (total costs) are paid.
Profit & Loss Statement
A detailed earnings statement for the previous full year (if you are
currently in business). Existing businesses are required to show a
Profit and Loss Statement for the current period to the date of the
Balance Sheet.
Profit Margin Total revenues less total expenses.
Profit Sharing Employee incentives in which a company
distributes or receives a portion of the business's profits to
employees. Compensation arrangement whereby employees receive
additional pay or benefits when the company earns or increases
profit. Promotion
Forms of communication that call attention to products and services,
typically by adding extra value to the purchase. Includes temporary
discounts, allowances, premium offers, coupons, contests and
rebates.
Proprietary Technology Technology that is unique and legally
owned by an enterprise. The technology may be integral to the
product or service being offered or it may be used in the production
of the product or service.
Proprietorship The most common legal form of business
ownership; about 85 percent of all small businesses are
proprietorships. The liability of the owner is unlimited in this
form of ownership.
Prospect A prospective customer who has the capacity to buy a
product or service, but who has not yet decided to do so.
Prospecting The process by which salespeople determine
whether or not a business or an individual could qualify as a
potential customer.
Proxy A right given to an agent, most often in the context of
shareholder voting in corporations.
Psychographics Psychological profiles of potential
customers in a market. Attitudes, interests, and opinions.
Publicity Information with news value used to promote a
product, service or idea in the media.
Public Relations Communication with various sectors of the
public to influence their attitudes and opinions in the interest of
promoting a person, product or idea.
Pull Promotional Strategy A process that requires direct
interface with the end user of the product or service. Use of
channels of distribution is minimized during the first stages of
promotion and a major commitment to advertising is required. The
objective is to "pull" the prospects into the various channel
outlets creating a demand the channels cannot ignore.
Purchase Order A form that contains pricing, quantity and
other purchasing information.
Push Promotional Strategy A process of maximizing the use of
all available channels of distribution to "push" the product or
service into the marketplace. This usually requires generous
discounts to achieve the objective of giving the channels incentive
to promote the product or service, thus minimizing your need for
advertising.
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Quota The quantity of goods of a specific kind that a
country permits to be imported without restriction or imposition of
additional duties.
Qualify The information-gathering process that salespeople
use to determine a prospect's buying potential.
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RAM (Random Access Memory) Chips in a computer that
store frequently used information, allowing the CPU to access it
quickly. But data stored in RAM is erased when the computer is
turned off. RAM is usually measured in megabytes of storage
capacity.
Refinance Revision of a loan
by making a new loan with new terms.
Rentable Square Feet The total square feet available for
lease. Typically, when landlords quote a price per square foot, they
are talking about rentable square feet.
Retained Earnings Profits retained by the enterprise rather
than disbursing to the shareholders. Retained earnings are used to
improve the value of the enterprise through development and /or
promotional programs.
Return on Investment The amount of profit (return) based on
the amount of resources (funds) used to produce it. Also, the
ability of a given investment to earn a return for its use.
An amount of money that is included in the price of a product or
service. It can be considered an expense since the business is
expected to make enough money to pay this amount to the original
investors. Return on investment is normally shown as a
percent. For example, let’s say you put up $1,000 to start up
a small business and you wanted a 10 percent return after one year
for that investment. You are expecting the business to be able
to pay all expenses, still have your original $1,000 plus an
additional 10 % or $100 for a total of $1,100. A 10% return on an
investment of $1,000 is $100.
Resale Carrier A company that buys telephony services in bulk
and sells them to others at a markup.
Retainer A contract between a lawyer and a client in which
the lawyer agrees to provide certain legal services for money. The
agreement formalizes the lawyer-client relationship and explains the
relative duties of lawyer and client toward one another.
Revolving Credit A credit
source such as a credit card agreement, which may be used to make
additional purchases before repaying the existing debt in full.
It is a type of line of credit in that interest is only charged on
the monthly-unpaid balance, and only a portion of the unpaid balance
need be repaid each month.
Right of First Offer The right to be the first person offered
a particular item (such as stock or real estate).
Right of First Refusal The right to be the first person
allowed to purchase a certain item (such as stock or real estate) if
it is ever offered for sale.
Roaming Using a wireless phone outside the home service area
defined by the service provider. Roaming often incurs higher
per-minute rates as well as daily access fees and long distance
charges. ROI
(Return on Investment) Net Profit divided by Net Worth. A financial
ratio indicating the degree of profitability.
ROM (Read-only Memory) Memory chips that permanently
store data. A hardware or software vendor usually programs a
computer's ROM. The software necessary for a computer to start,
including the BIOS, is usually stored in ROM.
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SBA The US Small Business Administration (SBA), created by
Congress in 1953 to help America's entrepreneurs form successful
small business enterprises. See www.SBA.gov.
Salary Regular compensation paid to an employee as a
condition of employment. Salary is generally computed on an annual
or a monthly basis.
Sales, Volume Sales, Revenue
Terms that are used to represent the amount of money that is
produced when a business sells products or services.
Sales Tax A tax on retail products based on a set percentage
of retail cost.
Sarbanes-Oxley Act A comprehensive federal law aimed at
corporate governance and fraudulent financial transactions.
Search Engine Software that indexes Web pages and allows
users to search for particular keywords. Public search engines such
as Lycos, AltaVista and Google constantly index Web sites and add
information about these sites to their databases. Many individual
Web sites also use their own built-in search engines.
Seasonality Changes in business, employment or buying
patterns which occur predictably at given times of the year.
Second-Day Delivery A service that promises to deliver
packages by the end of the second day after the package was sent.
Secondary Research Information already collected for
general needs, such as census data. Readily available in published
form.
Security Deposit Money that a lessee must give a lessor as a
guarantee that the lessee will make payments.
Self-Mailer A direct mail piece, such as a postcard, that
does not require an envelope or wrapper for mailing.
Self-Service Retail Sales Method Selling from a sales outlet
directly to the end user, usually at prices lower than full retail
price. There are usually no sales personnel to explain the purpose
and value of the product or service.
Server A computer on a network that offers shared hardware or
software resources to multiple users. The term may apply in a
general sense to a computer that "serves" shared files or
applications over a LAN, or it may apply to a computer running a
specific application, such as a Web server or mail server.
Service/Product Mix This business, while
involving both service and product, is distinct in that the quality
of the service is often more important than the product received.
Examples of this type of service would be: fast food, catering and
telephone. Service Goods
Goods viewed by the consumer as competitive products offering a
standard "service" and are basically similar, so they will "shop" to
get the best price. This would include such products as lawnmowers,
refrigerators, television sets and automobiles.
SET (Secure Electronic Transactions) A standard for
transmitting credit card data securely over the Internet, SET uses a
series of digital certificate exchanges to verify the identities of
consumers, merchants and banks. Although most major e-commerce
players endorse SET, the standard's cost and complexity have
hindered its progress. For now, the simpler SSL standard secures
most e-commerce transactions.
Shareholder Agreement A written agreement between a
corporation and its shareholders governing the nature of the
relationship and the conduct of certain corporate activities (such
as distribution of profits and resolution of shareholder disputes).
Silent Ringer A phone or battery pack that signals incoming
calls by vibrating or flashing a light.
Simple Interest Interest paid only on the principal of
a loan. No interest is paid on interest accrued during the term of
the loan. Sister
Company Sister companies share the same parent company or
individual owner. Like a subsidiary, a sister company is typically a
separately incorporated business.
Skimming Pricing Strategy If you desire quick cash and have
minimal desires for significant market penetration and control, then
you set your prices very high (this is sometimes called "skimming").
Small Claims Court A court intended to simplify and expedite
the resolution of minor disputes (such as disputes involving $5000
or less). Social
Security Tax Provides benefits for retired workers and their
dependents as well as for the disabled and their dependents. Also
known as "Federal Insurance Contributions Act" (FICA) tax.
Soft Sell The technique of using low-pressure appeals in
sales. Sole
Proprietorship An enterprise that is owned by a single
individual. Spam
Slang term for unsolicited commercial email. "Spamming" people with
unwanted commercial email solicitations is considered unethical and
it is now illegal in several US states. Most ISPs will terminate a
user's account if they use it to send spam.
Specialty Goods Goods that appeal to a large segment of the
buying public and are considered "special" enough that the consumer
will specifically ask for the product. For instance, if you invented
a cigarette that tasted good and was also proven to be good for your
health, people would probably ask for the "healthy cigarette" (even
if they didn't know the name). The type of product is not the issue,
but rather whether the product is "special" enough that the
consumers will "seek it out."
Spreadsheet Table of numerical data in which columns
and rows are related by formulae.
SSL (Secure Socket Layer) Netscape Communications
developed this protocol for transmitting credit card numbers and
other sensitive data over the Internet. Both Netscape Communicator
and Microsoft Internet Explorer support SSL, which is one of the
most widely used e-commerce security methods (the other is SHTTP).
Stock Option A right to buy a given amount of company stock
at a given price for a given period of time.
Strategic Relationships An agreement between two or more
enterprises to conduct specified business processes in a joint
manner. Usually related to technology development and/or marketing
and distribution efforts.
Streaming Media Streaming technology lets users play audio or
video files as they download, rather than waiting for the whole
file. Popular streaming media platforms include QuickTime,
RealPlayer and Windows Media Player.
Sublease The act of a tenant leasing the property it is
leasing to yet another tenant, called a sublessee.
Subsidiary A company owned by a parent company, a subsidiary
is a separate legal entity listed as a corporation or LLC that is
required to file its own taxes.
Surety Bonds Surety bonds provide reimbursement to an
individual, company or the government if a firm fails to complete a
contract. SBA guarantees surety bonds in a program much like SBA's
guaranteed loan program.
Systems Integrator An individual or a company that
specializes in making different software and hardware systems work
together. Systems integrators often specialize in particular
applications, such as accounting, enterprise resource planning or
Web and Internet systems.
System Board A printed circuit board in a personal computer
that contains the main processor, expansion slots and other basic
hardware. Also known as a motherboard.
S Corporation A form of corporate organization where the
profits of the entity pass through to shareholders and are taxed on
their personal returns under subchapter S of the Internal Revenue
Code.
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T-1 A type of high-speed Internet connection that carries
data at more than 1.5Mbps. An even faster version, called T-3,
operates at speeds up to 44Mbps.
T-Notes T-Notes are negotiable debt obligations of the US
government with maturities of 1 to 10 years.
Target Market A specified audience or demographic group that
an ad, product or service is intended to reach.
Tax Credit A dollar-for-dollar reduction in the tax. Can be
deducted directly from taxes owed.
Tax Deduction A part of a person's or business' expenses that
reduces income subject to tax.
Teleconferencing A meeting conducted by telephone among
people in different locations.
Telemarketing Using the telephone to sell, promote or solicit
products and services.
Use of the telephone to market goods or services directly to
prospective customers and/or to receive orders and inquiries
generated from other advertising and promotions.
Telephony A catchall word describing the world of
communications -- from wireless phones to digital computer
communications to voicemail systems.
Telnet An Internet-based protocol for connecting to a remote
host or server. Telnet was once the main way to access other
computers over the Internet, and it supported a variety of
text-based email, file transfer, chat and information retrieval
programs.
Temporary Employee An employee, often hired and paid by a
third party, who fills in staffing shortages caused by special
projects, seasonal coverage, leaves of absence or other reasons.
Tenant Improvements Refurbishing a rental space for a new
tenant. Improvements may include repainting, recarpeting and moving
walls. In high-vacancy markets, landlords often entice tenants with
money for tenant improvements. In tight rental markets, tenants may
be on their own.
Term The prescribed time you
have in which to make payments under a loan contract.
Test Market Process of conducting a small-scale
promotion or introduction of a good in order to gather information
useful in a broader promotion or product introduction.
TCP/IP (Transmission Control Protocol/Internet Protocol)
These two communications protocols form the foundation of the
Internet, allowing any two computers that support TCP/IP to
communicate with one another.
Tort A civil wrong or injury that results in a legal action
for damages to rectify the wrong.
Tracking Overnight shipping companies typically enable their
customers to find out when a package was picked up, when it passed
through certain regional shipping centers and airports, and when it
was delivered. Tracking information is available either through
toll-free phone numbers or Web sites.
Trademark A name, phrase, logo, image or combination of
images used to identify and distinguish a business from others in
the marketplace. The term is often used to include service marks,
which apply to businesses providing services as opposed to selling
products. Trademarks can be either registered or unregistered, with
different levels of protection.
Trojan Horse A program that appears to serve a legitimate
purpose but actually performs a destructive or unauthorized
activity. Trojan horses differ from viruses mainly in that they do
not replicate themselves.
Trustee A person or legal entity that holds money or property
for the benefit of another. The owner of the money or property is
known as the beneficiary. In most cases, the trustee and the
beneficiary can be the same person.
Two-Way Paging A feature of some pagers that lets users
transmit confirmation that a message has been received.
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Underwriting: The
process of evaluating a loan application to determine the risk
involved for the lender.
Unemployment Compensation Money paid to eligible people who
have lost a job and are actively looking for work. Unemployment
compensation is partially paid by the employer's unemployment
insurance contributions.
Unfair Competition A broad term describing illegal commercial
activity ranging from trademark infringement to false advertising.
Federal and state laws regulate unfair competition, and the remedies
available range from money damages to court injunctions.
Unix A computer operating system used mostly in high-end
workstations and servers. A number of companies produce not
completely compatible varieties of UNIX The well-known "open source"
Linux operating system is a variety of UNIX.
Unpaid Balance The difference
between the amount of money borrowed, including charges, and the
amount of money paid to date.
Unsecured Debt A debt that is not guaranteed by a specific
piece of real or personal property. If the debtor defaults, the
creditor does not have the right to seize specific property to
satisfy the debt.
Unsecured Loan A loan
extended solely on the borrower’s ability and promise to repay.
Upsell A technique to increase the value or quantity of a
sale by suggesting additional options or upgrades. For example, a
fast-food restaurant may upsell by suggesting that a customer buy a
larger drink or an order of French fries.
URL (Uniform Resource Locator) The text address that
allows users to find a particular Web site or Web page. The links on
Web pages also consist of URLs, which are embedded in the HTML code
on the page. URLs comprise of a domain name followed by the file
path to a particular file on that domain's Web server.
Usable Square Feet The amount of space renters can actually
use. Usable square footage is usually less than rentable square
footage because it deducts common areas such as public corridors,
elevators, lobbies and bathrooms.
Usenet An Internet service that provides thousands of
discussion lists, or newsgroups, on a variety of topics. Users can
read newsgroup postings or they can add their own. Most newsgroups
are completely open, although some are moderated. You can view
Usenet newsgroups with special software built into browsers and
email programs or via one of several Web-based services.
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VA Loan A mortgage loan
guaranteed by the Department of Veterans Affairs and made by a
private lender.
VAR (Value Added Reseller) A company that modifies or
improves a system in some way and then resells it. A VAR might, for
example, integrate a software application with its clients´ other
systems or it might buy hardware components and build complete
systems.
Variable Costs Expenses that
increase or decrease as sales increase or decrease. The
expenses that are necessary to make the products or provide the
services that you sell are variable costs. The more you sell,
the more variable costs you must pay.
Variable Rate Loan A loan that allows the lender to
adjust the interest up or down with the market within the terms of
the note. Your banker determines rates.
Venture Capital Money used to support new or unusual
commercial undertakings; equity, risk or speculative capital. This
funding is provided to new or existing firms that exhibit
above-average growth rates, a significant potential for market
expansion and the need for additional financing for business
maintenance or expansion.
Money used to support new or unusual undertakings; equity, risk or
speculative investment capital. This funding is provided to new or
existing firms which exhibit potential for above-average growth.
Venture Capital Limited Partnership Investment vehicles
organized to raise capital for start-up companies or those in the
early process of developing products or services. The limited
partners invest in the limited partnership to provide investment
capital. Vertical
Integration The potential within an enterprise to incorporate
all aspects of management, production, sales and distribution into
their business operations. In theory, the greater the vertical
integration, the less vulnerable an enterprise is to outside forces.
Vesting Granting to employees entitlement to a pension
at retirement.
Vicarious Liability When a person is held legally responsible
for the actions of another even though that person did not directly
cause the harm. For example, employers are sometimes held
vicariously liable for the damages caused by their employees.
Virus A self-replicating computer program that infects a PC
without the user's knowledge or permission. Most viruses are
harmless, although some are very destructive.
Voicemail An automated service that answers phone calls and
records incoming messages. Enhanced voicemail services add features
such as personalized greetings, longer recording times and more
saved messages.
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WAN (Wide Area Network) A communications network that
covers a large geographic area, a WAN may be a public network such
as the Internet or it may be a closed, proprietary network run by a
corporation or government agency.
Warranty A guarantee about the performance of a product, or a
promise to perform a specific act, such as repairing or replacing a
defective or broken product.
Way Bill Document which accompanies goods in shipment
and which details the cost and route of shipment.
Web Browser A program that allows an individual to view Web
pages. Web Host
A service that operates Web servers for its clients and publishes
their Web sites.
Web Page A page in a Web document. Unlike printed pages, a
Web page may be just a few words long or it may include thousands of
words, images and other content.
Web Server A computer that publishes a Web site on the
Internet. It usually includes the Web server software, the
appropriate software protocols such as TCP/IP, the Web site content
and occasionally other software such as e-commerce or database
applications. When the Web server receives a request from a Web
client (or browser), it delivers the appropriate page or performs
the requested task.
Wholesale Sales Method Selling to distributors at
significantly discounted prices who in turn sell to full service or
self service retail outlets.
Wi-Fi Shorthand for "wireless fidelity," this is a
high-frequency wireless local area network. Wi-Fi can be used to
connect to the internet wirelesly.
Workers´ Compensation Insurance Government-mandated insurance
that covers a business´ financial obligations for its employees´
work-related injuries.
Workgroup Two or more networked computers that share files or
other resources. A large network may consist of several smaller
workgroups, each having different levels of access to various types
of data. Working
Capital The money you
use to keep your business running. In accounting, working
capital is the difference between current assets and current
liabilities.
The difference between current assets and current liabilities.
Working capital finances the cash conversion cycle of a business --
the time it takes to convert raw materials to finished products to
sell and receive cash.
Workstation Once applied to high-powered computers used for
graphics processing, scientific applications or similar uses, this
term is now increasingly used to describe ordinary PCs connected to
a network. World
Wide Web (WWW) An Internet service that links
collections of documents, or Web sites, both internally and to other
sites. In addition to formatted text, Web pages may include
graphics, audio, video and other multimedia content.
Worm Small, usually destructive programs that replicate
themselves on a computer memory or hard disk, often until the
computer crashes or becomes unusable.
WYSIWYG (What You See is What you Get) Used to
describe any computer program that displays content as it will
appear in its finished form. Many applications promise WYSIWYG
features, but differences in output devices and screen displays make
it nearly impossible to meet this goal all of the time.
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